Most electricians I speak to have the same problem: the diary is full of small jobs while the $2,000 to $8,000 jobs go to someone else. Switchboard upgrades, rewires, EV charger installs, smart home work. These are exactly the jobs Google Ads can bring in, if the campaigns are built around job value instead of just “electrician near me”.
Don’t advertise for every job equally
A powerpoint repair and an EV charger installation are not the same lead. If your ads treat them the same, your budget gets spread across low-value clicks. A better structure splits campaigns by what you actually want more of:
| Campaign | Typical job value | Why it’s worth it |
|---|---|---|
| Emergency electrician | $200 to $800 | Fast conversion, fills gaps in the diary |
| Switchboard upgrades | $2,000 to $4,000 | High value, often a “must do” job |
| EV charger installation | $1,500 to $5,000+ | Fast-growing searches, thin competition |
| Rewiring and renovations | $3,000 to $8,000+ | Large tickets, long relationships |
You then bid harder where the money is. Your budget follows your margin.
The EV charger opportunity
Searches for home EV charger installation keep growing, and a lot of electricians still haven’t built a single page or campaign for it. Early positions are valuable because customers research this carefully, ask for two or three quotes, and tend to pick the electrician who looks like the local expert.
A dedicated EV charger landing page, with the common questions answered (cost, rebates, which chargers, how long it takes), lets Google Ads and your organic ranking pull in the same direction.
Speed wins the quote
Here’s something that matters more than your ad settings: the electrician who replies first usually wins. Most people request two or three quotes and book whoever responds quickly and follows up. If you’re up a ladder all day, enquiries go cold.
That’s why I pair Google Ads with simple automation: an instant text reply when a form is submitted, a missed-call text-back, and a follow-up message a day or two after you send a quote. I cover how that works in my marketing automation post.
Setup mistakes I see all the time
- One campaign for everything, so the budget flows to cheap clicks
- No negative keywords, so ads show for “electrician apprenticeship” and “electrical engineering degree”
- A generic homepage as the landing page
- No phone call tracking
- Targeting suburbs you don’t want to drive to
What should an electrician spend?
Most established electricians do well in the range of $1,500 to $3,500 a month in ad spend, plus management. If a switchboard job is worth $2,500 and the campaign brings in even one or two extra a month, it pays for itself. For a deeper look at numbers, see my Google Ads cost guide for tradies.
Want someone to run it properly?
I manage Google Ads for electricians across Australia. You deal with me directly, there’s no lock-in, and you own the account. Book a free strategy call and I’ll show you which of your services is worth advertising first.